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KAT.MARK.204
Digital marketing, 5 cr
Tampere University
- Description
- Completion options
Teaching periods
Active in period 3 (1.1.2025–2.3.2025)
Active in period 4 (3.3.2025–31.5.2025)
Active in period 5 (1.6.2025–31.7.2025)
Course code
KAT.MARK.204Language of instruction
EnglishAcademic years
2024–2025, 2025–2026, 2026–2027Level of study
Intermediate studiesGrading scale
General scale, 0-5Persons responsible
Responsible teacher:
Johanna Horppu, 31.7.2025 astiResponsible teacher:
Ulla-Maija Sutinen, 1.8.2025 alkaenResponsible organisation
Faculty of Management and Business 100 %
Coordinating organisation
Business Studies 100 %
The course familiarizes students with the key concepts and operations in digital marketing, including social media marketing. Special focus is placed on applying different digital marketing tools in different kind of business settings. The course integrates lectures and practical exercises with the aim of delivering students good practical insight into designing and implementing digital marketing in different organizations.
Learning outcomes
Prerequisites
Compulsory prerequisites
Recommended prerequisites
Further information
Learning material
Equivalences
Studies that include this course
Completion option 1
Participation in teaching
31.01.2025 – 28.02.2025
Active in period 3 (1.1.2025–2.3.2025)
01.03.2025 – 31.07.2025
Active in period 3 (1.1.2025–2.3.2025)
Active in period 4 (3.3.2025–31.5.2025)
Active in period 5 (1.6.2025–31.7.2025)
Open University completion options
The course is also available at the Open University